Apr 25, 2024  
2015-2017 Undergraduate Catalog 
    
2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 4415 - Feature Writing (3)


Instruction and practice in writing feature articles. Prerequisite: COMM 2400  or permission of instructor. This course is designed to provide a comprehensive look at message strategy and its role in the integrated marketing communications process. It will focus on the theoretical basis of creativity in print advertising, broadcast advertising, Internet and interactive marketing and direct marketing. Prerequisite(s): COMM 1040 - Introduction to Mass Communication (3) .