Apr 20, 2024  
2015-2017 Undergraduate Catalog 
    
2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4200 - Marketing Channels (3)


Channels of distribution for goods and services in business settings. Considers methods of optimizing the number, quality of institutions and activities employed in dealing with exchange, and space and time aspects of channel management. Relates management of marketing channels to selecting marketing mix and achieving organizational objectives. Prerequisite(s): MKTG 3010  or instructor’s consent.