Apr 18, 2024  
2015-2017 Undergraduate Catalog 
    
  Catalog Home
  Information Directory for Administrative Offices
  General Information
  Undergraduate Degree Programs
  Courses
  The Division of Student Affairs
  The Division of Enrollment Management
  Academic Information
  The WRITE Program at Tennessee State University
  Academic Colleges, Schools and Programs
  The Colleges of Agricultural, Human and Natural Sciences
  The College of Business
  The College of Education
  College of Engineering
  College of Health Sciences
  The College of Liberal Arts
  Life and Physical Sciences
  College of Public Service and Urban Affairs
  Office of Academic Affairs
  Testing Center
  The Avon Williams Campus - Center for Extended Education and Public Service
  Service-Learning and Civic Engagement at Tennessee State University
  University Personnel and Instructional Faculty
  University Administration
HELP
2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4500 - Non-profit Marketing (3)

This course undertakes the dual task of examining the service sector, which comprises an ever-increasing proportion of GNP, as well as the diverse set of organizations which operate under special governmental dispensation for the purpose of serving society with objectives other than achieving profit. While the basic marketing principles apply in both cases, special emphasis will be given to operational differences between these two important categories of marketers and their goods/profit-oriented counterparts. Prerequisite(s): MKTG 3010 .