Apr 24, 2024  
2021-2023 Graduate Catalog 
    
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2021-2023 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6050 - Marketing Management (3)

An analytical, managerially oriented course emphasizing decision-making in the functional area of marketing. Management of the basic marketing functions. Case problems and marketing decision simulation. Prerequisite(s): ACCT 5000  & MGMT 5000  or ACCT 2010 and ACCT 2020, FINA 3300, MGMT 3010, MKTG 3010.