Mar 28, 2024  
2021-2023 Graduate Catalog 
    
2021-2023 Graduate Catalog [ARCHIVED CATALOG]

EDAD 7499 - Marketing in Higher Education (3)


This course emphasizes the theory and practice of marketing applied to the post-secondary education enterprise with particular attention focused on data acquisition and analysis, strategic planning, and development of programs for candidate recruitment and promotion at the institution, college, department, and programmatic levels. To be taken in the fifth semester of the higher education concentration, concurrently with EDAD 7150  and an EDAD elective.