PUBH 6260 - Social Marketing (3)

This course is designed to provide students with an overview of social marketing and its application to public health education campaigns. The course will cover general principles, as well as key steps in social marketing planning, implementation and evaluation. Topics include ethical issues in marketing, market/audience analysis, formative research techniques, marketing plan development, and aspects of health media communications. Prerequisite(s): Admission to the program or permission of advisor for students using course as an elective in other disciplines.