Oct 09, 2026  
2026 - 2027 Undergraduate Catalog 
    
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2026 - 2027 Undergraduate Catalog

HTMG 3800 - Hospitality Marketing and Sales Management (3)

A sales-oriented course focusing on the sales process as it relates to the hospitality and events management industry. Particular attention is directed at developing a promotional plan, programs, and materials in the hospitality and events management industry and its industry segments. Students will also be introduced to concepts in revenue management. Prerequisite(s): MKTG 3010