Oct 09, 2026  
2026 - 2027 Undergraduate Catalog 
    
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2026 - 2027 Undergraduate Catalog

MKTG 4200 - Marketing Channels (3)

Channels of distribution for goods and services in business settings. Considers methods of optimizing the number, quality of institutions and activities employed in dealing with exchange, and space and time aspects of channel management. Relates management of marketing channels to selecting marketing mix and achieving organizational objectives. Prerequisite(s): MKTG 3010  or instructor’s consent.