May 09, 2024  
2015-2017 Undergraduate Catalog 
    
2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]

AITT 4180 - AVIATION MARKETING MANAGEMENT (3)


Selling and pricing business aviation services and creative marketing strategy are studied in an analytical approach to advertising, sales force administration, promotion, distribution, retailing, logistics, wholesaling, product planning, price policies, market research and consumer behavior. Prerequisite(s): AITT 4020 , MGMT 3010  or consent of the department chair.