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You have unlimited possibilities for success at Tennessee State University. We’re a leading institution of higher learning and provide students with the opportunity to experience academic and personal growth. You’ll receive instruction from top-notch faculty and be immersed in research, service learning, and student life activities, including internships, cultural, and study abroad opportunities.
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Our world-class faculty will teach you how to apply what you learn in the classroom to real-world situations. As a student, you will become a problem solver and critical thinker. You may begin the admissions process by submitting your application. The university also assists in providing information on financial aid services, work-study, fellowships and scholarships based on eligibility and other rules and regulations established by the agencies.
student life
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Tennessee State University students go by the motto: “Think. Work. Serve.” But we also realize a little fun should be part of the collegiate experience to create a holistic approach to learning. With a variety of social, professional and civic clubs for students to participate in, there are many opportunities for you to share your time and talents and enjoy connecting with your fellow students to create the work-life balance needed for success in college and beyond.
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TSU Foundation
Tennessee State University counts on the generous contributions of alumni and friends to fulfill our mission of providing a top-notch, affordable education to the best and brightest students. Every gift, no matter the size, makes a difference. When you support TSU, you help provide critically needed scholarships, departmental support and other special project funding that benefits our students.
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Tennessee State University is engaging in cutting-edge research to address critical challenges in our society. Our research arm supports faculty and students by taking their ideas from conception to fruition in critical areas such as biotechnology, homeland security and agriculture, to name a few. Our Centers of Excellence encourage collaborative and experimental learning opportunities and help expand the boundaries of science, education and technology.
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Tennessee State University Athletics is part of the Ohio Valley Conference (OVC) NCAA Division Ⅰ and offers football, men’s basketball, women’s basketball, track and field, golf, tennis, softball and volleyball. We provide student-athletes with a positive academic and social environment to excel on and off the field. Our mission is to blend physical, emotional and intellectual development into one experience. We not only build winning-teams, but leaders in the classroom, in the community and in your profession of choice.

future students
Tennessee State University is a world-class university known for academic excellence, incredible students, inspiring faculty, exceptional value and an amazing campus and community. We invite you to learn more about TSU and our academic programs, admissions process, tuition and financial aid, campus visits, student housing and more.
current students
Tennessee State University is dedicated to helping students develop the skills needed for the real world. Our vibrant campus life, leadership opportunities, rigorous academic programs, access to scholarships and student services are just a few of the student services we offer. We are preparing career-ready professionals today for knowledge-based jobs tomorrow. The Tiger legacy continues with you.
parents & families
TSU loves parents! And we encourage you to stay involved with your Tennessee State University student. We strive to make the transition to college and beyond flow as smoothly as possible for everyone. We’ll keep you up-to-date on campus happenings through a monthly eNewsletter, a helpful Parent Guide and through many other programs and events. We’re here to help you and your student make the most out of your TSU experience.
alumni
At Tennessee State University, our blood runs blue! We enjoy connecting, socializing and sharing news about the great things our alumni are doing across the globe. From our annual Homecoming celebration to donor events and volunteer activities, TSU alumni always find time to celebrate what it means to be a Big Blue Tiger. We welcome you back to campus anytime to rekindle your most memorable experiences.
visitors
Welcome to Tennessee State University, located in the heart of Nashville, one of the nation’s most progressive cities! Whether you are here for your first visit, planning a campus tour or returning after many years away, TSU welcomes you to enjoy our facilities, hospitality and our unique history and contributions.
faculty & staff
Tennessee State University is proud to have 1,200 distinguished administrators, faculty and staff members as part of our team. With outstanding reputations for teaching, research and service, these professionals make valuable contributions to our community of scholars and ensure that TSU is a thriving public institution of higher learning.

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3500 John A. Merritt Boulevard
Nashville, TN 37209
Tel: (615) 963-5000

Tennessee State University does not discriminate against students, employees, or applicants for admission or employment on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability, age, status as a protected veteran, genetic information, or any other legally protected class with respect to all employment, programs and activities sponsored by Tennessee State University. The following person has been designated to handle inquiries regarding non-discrimination policies: EEOAA Director, tcox9@tnstate.edu, 3500 John A. Merritt Blvd., Nashville, TN 37209, 615-963-7494. The Tennessee State University policy on nondiscrimination can be found at www.tnstate.edu/nondiscrimination/.

Tennessee State University has been designated a certified “Vets Campus” by the THEC, and “Military Friendly” by G.I Jobs and Victory Media.

Tennessee State University

Nov 27, 2024

2017-2019 Undergraduate Catalog

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2017-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 4050 - Consumer Behavior (3)

An examination of the social, psychological, and decisional aspects of the buying process of individuals and households. Application of this knowledge is made via the selling organization’s service of consumers by better satisfying their needs. Prerequisite(s): MKTG 3010 .

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