Dec 13, 2024  
2024 - 2025 Undergraduate Catalog 
    
2024 - 2025 Undergraduate Catalog

Business Administration, Marketing Concentration, B.B.A.


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General Education Requirements: See College of Business General Education Requirements .

General Statement: Marketing includes all activities concerned with ascertaining and satisfying the needs and desires of individual and organizational buyers/consumers. It is consequently a function of prime importance in all forms of organizations. The marketing program is designed to facilitate both entry into marketing and long-term professional advancement. Emphasis is placed on marketing management.

Those who choose marketing as a career will be involved in product development and improvement, consumer research, pricing, promotion, sales, and distribution. Professional careers are open to marketing students in advertising firms, research organizations, retail organizations, retail and wholesale firms, and other service organizations, as well as a wide range of manufacturing, service, and non-profit groups devoted to supplying goods or services to meet the needs of the customer/buyer.

Requirements for the BBA Degree - 120 Credit Hours Total


General Education and Business Core:


General Education and Business Core are common for all students majoring in Accounting, Business Administration, Business Information Systems, and Economics/Finance. 

General Education Requirements - 36 Credit Hours


Elective Requirements - 6 Credit Hours


  • Business Elective (3)
  • Business or Non-Business Elective (3)

Note:


* MGMT 4500  may not be taken until all other business lower division and upper division core courses have been satisfactorily completed and should be taken during the final semester of enrollment.

 

Note:


* Prerequisites for MKTG 4550  are: MKTG 4550  and MKTG 3300  

Suggested Four Year-Plan


Freshman Year


Sophomore Year


Fall Semester


Total: 16 Hours

Total: 15 Hours

Junior Year


Senior Year


Note:


* These courses must be chosen from the University’s approved list of general education courses.
** Students that do not have an equivalent course must take the listed course as a non-business elective.

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