Communication, Mass Communication Concentration, Integrated Marketing Track, B.S.

Major Core Courses: 48-Hours

Major Core: 18-Hours

(*12-Hrs in Major, 6-Hrs in General Education)

Mass Comm concentration Core:

12; (Track 15; Electives 6) (*1020 and 2200 are counted in the General Education core on the student’s advising form, not under the major)

Major Core: (9-hours)

• COMM 3150 - Communication Research Methods (3)

•  

• COMM 3950 - Internship (3)

• or

• COMM 3910 - Communication Laboratory (1) (see sections below)

•  

• COMM 4500 - Senior Project (3)

• or

• COMM 4510 - Senior Seminar:News:Multimedia Journalism, Production, IMC: Intergrated Marketing Research or Brand Equity Management) (3) (News: Multimedia, Prod: TBA, IMC: Integrated Marketing Research or Brand Equity Management)

Mass Communication Concentration

Integrated Marketing Communication track

• COMM 3160 - Integrated Marketing Communications (3)
• COMM 3335 - Sales Promotion (3)
• COMM 4460 - Creative Advertising Strategies (3)
• COMM 4480 - Principles of Public Relations (3)
• COMM 4580 - Advanced Public Relations (3)

Mass Communication Electives

Choose 6 hours after consulting with advisor

General Education Course Requirements

For general education courses, students may take any of the courses listed in this catalog in the section on University General Education Requirements as satisfying that category requirement, except that the Department does require that THTR 1020 - Appreciation of Drama (3) , be one of the required Humanities courses. An orientation course, UNIV 1000 , is also required and must be taken in the student’s first semester at Tennessee State University.

Students seeking the B.A. degree must include 12 semester-hours of a single foreign language in their General Education requirements. The number of hours in the foreign language may be reduced by advanced standing in the language at the time of admission, but the B.A. candidate must earn at least 6 college-level hours of credit in the language and complete course work at least through the intermediate level (2010, 2020).

General Education Core

Electives, Minor, Second Major

In addition to the general education core courses and required major courses, students must take additional courses to make a total of at least 120 semester-hours. These may be electives taken inside or outside of the department, a minor outside the department plus electives, or a second major. A minor or second major is encouraged.

Upper Division Hours
At least 42 of the 120 hours required for graduation must be taken at the junior-senior level - courses numbered in the 3000-4000 range.

Upper-Division Admission
For admission into the upper-division programs of the Communication major, students must complete all of the requirements listed under the General Education Core. In addition, they must have removed all high school deficiencies, passed all required developmental courses, and earned a cumulative grade point average of at least 2.0 on college-level course work. They must have earned grades of C or better in COMM 1040 , (COMM 1050  and COMM 1060  for Mass Communications) COMM 2200 , and THTR 1020 . Students pursuing the B.A. degree must have completed the foreign language requirement before applying for upper-level admission.

Most 3000-4000 level courses in the department are offered only once a year. Therefore, in consultation with an advisor, students will need to plan ahead in order to graduate in a timely fashion.

Suggested Four-Year Plan