May 13, 2024  
2015-2017 Undergraduate Catalog 
    
2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 3150 - Communication Research Methods (3)


This course introduces students to the research methods scholars and communication professionals use to study the human communication process. Major course topics include the philosophy of scientific research, fundamental considerations in the design of quantitative and qualitative studies (measurement & sampling), methods for gathering qualitative and quantitative data (focus group interviews, experiments, surveys & content analyses) and basic methods for analyzing quantitative and qualitative data.