Feb 06, 2023  
2015-2017 Undergraduate Catalog 
    
2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 4460 - Creative Advertising Strategies (3)


Basic print and broadcast advertising techniques, including ideas and their translations into persuasive words and pictures. Sales practices, for both print space and broadcast time, and the structure and function of advertising agencies are also covered.