Mar 28, 2024  
2015-2017 Undergraduate Catalog 
    
2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4100 - Organizational Marketing Management (3)


Roles, relationships and structures of organizational buying and selling with particular emphasis on the economic and social influences. Managing the marketing and channel structures is a major theme. Prerequisite(s): MKTG 3010 .