Nov 22, 2024  
2024 - 2025 Graduate Catalog 
    
2024 - 2025 Graduate Catalog

EDAD 7499 - Marketing in Higher Education (3)


This course emphasizes the theory and practice of marketing applied to the post-secondary education enterprise with particular attention focused on data acquisition and analysis, strategic planning, and development of programs for candidate recruitment and promotion at the institution, college, department, and programmatic levels. To be taken in the fifth semester of the higher education concentration, concurrently with EDAD 7150  and an EDAD elective.