Oct 01, 2024  
2024 - 2025 Undergraduate Catalog 
    
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2024 - 2025 Undergraduate Catalog

MKTG 3300 - Applied Marketing Research (3)

This course examines the role of information in decision making with special emphasis on the applied techniques and methods used to identify marketing opportunities or solve marketing problems. The completion of an actual research project is generally required. Prerequisite(s): MKTG 3010 .