Nov 27, 2024  
2017-2019 Undergraduate Catalog 
    
  Catalog Home
  Information Directory for Administrative Offices
  General Information
  Undergraduate Degree Programs
  Courses
  The Division of Student Affairs
  The Division of Enrollment Management
  Academic Information
  The WRITE Program at Tennessee State University
  Academic Colleges, Schools and Programs
  The Colleges of Agriculture
  The College of Business
  The College of Education
  College of Engineering
  College of Health Sciences
  The College of Liberal Arts
  Life and Physical Sciences
  College of Public Service and Urban Affairs
  Office of Academic Affairs
  Testing Center
  The Avon Williams Campus - Center for Extended Education and Public Service
  Service-Learning and Civic Engagement at Tennessee State University
  University Personnel and Instructional Faculty
  University Administration
HELP
2017-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4550 - Marketing Strategy (3)

This is a capstone course in Marketing (to be taken near graduation). It focuses on strategic planning and operations, which integrates various topics such as the marketing concept, market segmentation, brand building, consumer attitudes, marketing research, and integrated marketing communication. A computer-based marketing simulation as well as business plan is required. Prerequisite(s): MKTG 4050 , and MKTG 3300 .