AGSC 5014 - Food Marketing and Retail Management (3)

This course introduces students to the principles and methods of agribusiness marketing: marketing process, strategic planning, market research, consumer behavior, segmentation or targeting or positioning, product or service design and branding, pricing decisions and strategies, retailing and value-delivery channels, promotions/advertising, and holistic and sustainable marketing. The course takes an analytical and practical approach: providing analytical methods, real-life examples and case studies, and engaging students in applications and analyses.