May 26, 2026  
2025 - 2026 Undergraduate Catalog 
    
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2025 - 2026 Undergraduate Catalog

COMM 4480 - Principles of Public Relations (3)

History, development, scope, and role of public relations in society. Course covers the processes and practices of public relations, emphasizing the use of mass communications in the field. Prerequisite(s): COMM 1040 , COMM 2400 .