Nov 23, 2024  
2023 - 2024 Undergraduate Catalog 
    
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2023 - 2024 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 3300 - Applied Marketing Research (3)

This course examines the role of information in decision making with special emphasis on the applied techniques and methods used to identify marketing opportunities or solve marketing problems. The completion of an actual research project is generally required. Prerequisite(s): MKTG 3010 .