Nov 23, 2024  
2023 - 2024 Undergraduate Catalog 
    
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2023 - 2024 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4050 - Consumer Behavior (3)

An examination of the social, psychological, and decisional aspects of the buying process of individuals and households. Application of this knowledge is made via the selling organization’s service of consumers by better satisfying their needs. Prerequisite(s): MKTG 3010 .