Feb 05, 2025  
2023 - 2024 Undergraduate Catalog 
    
  Catalog Home
  General Information
  The Division of Student Affairs
  Admission Policies & Regulations
  Academic Information
  Office of Academic Affairs
  CADENCE at Tennessee State University
  Service-Learning and Civic Engagement at Tennessee State University
  Testing Center
  The Avon Williams Off-Campus Instructional Site
  Academic Colleges, Schools and Programs
  Colleges of Agriculture
  College of Business
  College of Education
  College of Engineering
  College of Health Sciences
  College of Liberal Arts
  College of Life and Physical Sciences
  College of Public Service and Urban Affairs
  TSU Courses
  University Administration
  Information Directory for Administrative Offices
  University Personnel and Instructional Faculty
HELP
2023 - 2024 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 4460 - Creative Advertising Strategies (3)

Basic print and broadcast advertising techniques, including ideas and their translations into persuasive words and pictures. Sales practices, for both print space and broadcast time, and the structure and function of advertising agencies are also covered.