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Nov 25, 2024
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2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]
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HSMG 3800 - Hospitality Marketing and Sales Management (3) A sales-oriented course focusing on the sales process as it relates to the hospitality and events management industry. Particular attention is directed at developing a promotional plan, programs, and materials in the hospitality and events management industry and its industry segments. Students will also be introduced to concepts in revenue management. Prerequisite(s): MKTG 3010
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