Nov 25, 2024  
2015-2017 Undergraduate Catalog 
    
2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]

HSMG 3800 - Hospitality Marketing and Sales Management (3)


A sales-oriented course focusing on the sales process as it relates to the hospitality and events management industry. Particular attention is directed at developing a promotional plan, programs, and materials in the hospitality and events management industry and its industry segments. Students will also be introduced to concepts in revenue management. Prerequisite(s): MKTG 3010