Dec 11, 2023  
2015-2017 Undergraduate Catalog 
2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 3300 - Applied Marketing Research (3)

This course examines the role of information in decision making with special emphasis on the applied techniques and methods used to identify marketing opportunities or solve marketing problems. The completion of an actual research project is generally required. Prerequisite(s): MKTG 3010 .