Jul 13, 2024  
2015-2017 Undergraduate Catalog 
2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 3500 - E-Business Models (3)

A survey of the dynamic business issues surrounding the development and emergent patterns of the electronic commercialization in the global marketplace. Included is an overview of internet development and security. Leveraging new technologies to enhance business processes, unique characteristics of e-marketing, and the legal, ethical, and regulatory issues in conducting e-business. Cross-listed with MGMT 3500 . Prerequisite(s): MKTG 3010 .