MKTG 4550 - Marketing Strategy (3)

This is a capstone course in Marketing (to be taken near graduation). It focuses on strategic planning and operations, which integrates various topics such as the marketing concept, market segmentation, brand building, consumer attitudes, marketing research, and integrated marketing communication. A computer-based marketing simulation as well as business plan is required. Prerequisite(s): MKTG 4050, and MKTG 3300.