Apr 25, 2024  
2015-2017 Undergraduate Catalog 
2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration, B.B.A.

General Education Requirements: See College of Business General Education Requirements .

General Statement: Marketing includes all activities concerned with ascertaining and satisfying the needs and desires of individual and organizational buyers/consumers. It is consequently a function of prime importance in all forms of organizations. The marketing program is designed to facilitate both entry into marketing and long-term professional advancement. Emphasis is placed on marketing management.

Those who choose marketing as a career will be involved in product development and improvement, consumer research, pricing, promotion, sales, and distribution. Professional careers are open to marketing students in advertising firms, research organizations, retail organizations, retail and wholesale firms, and other service organizations, as well as a wide range of manufacturing, service, and non-profit groups devoted to supplying goods or services to meet the needs of the customer/buyer.

Requirements for the BBA Degree - 120 Credit Hours Total

Business Core:

The Business Core and the freshman and sophomore years are common for all students majoring in Accounting, Business Administration, Business Information Systems and Economics/Finance.

Major Requirements - 30 Credit Hours

All BBA students must complete a minimum of 30 hours of 3000/4000 level business courses to constitute their major as indicated on the following pages.

Elective Requirements - 9 Credit Hours


* MATH 1110  is a prerequisite for MATH 1830  and can be used as a non-business elective

** MGMT 4500  may not be taken until all other business lower division and upper division core courses have been satisfactorily completed and should be taken during the final semester of enrollment.

*** Students testing out of BISI 2150  must take any 3 hour non-business elective course.


** Prerequisites for MKTG 4550  are: MKTG 4550  and MKTG 3300 

Suggested Four Year-Plan

Freshman Year

Sophomore Year

Junior Year

Senior Year

Fall Semester

Total: 15 Hours

Total: 15 Hours


* These courses must be chosen from the University’s approved list of general education courses.
** Students that do not have an equivalent course must take the listed course as a non-business elective.